The internet is a huge place, and with the right marketing strategies, you can use it to your advantage. Social media has become an increasingly important part of any business’s digital marketing strategy. In this blog post, we will discuss 7 social media marketing strategies that will help you increase traffic to your eCommerce site!
1. Utilize social media to boost your eCommerce site’s SEO
The more your eCommerce site is indexed by search engines, the higher it will rank in SERPs. Social media posts offer a unique opportunity to earn SEO credit: every time somebody shares one of your social updates with their friends and followers, you’re driving potential traffic back to your website from other people who’ve never heard of you before!
2. Use hashtags on all posts and tweets to increase engagement
Social media posts that include hashtags are more engaging to users than those without. If you’re using a social management tool like Hootsuite or Buffer, make sure the program includes built-in support for hashtags!
How can I use #hashtags on my eCommerce site?
Hashtags are an important part of any digital marketing strategy, including your eCommerce site! Consider adding hashtags to all posts and tweets you publish on social media. This will increase engagement with followers who might not know much about your company yet.
Can I use #hashtags in my store?
While hashtags are popular across the internet as a whole, they’re not a good fit for every eCommerce site. If you’re not sure how to use hashtags on your store, we suggest reading this article:
What are the benefits of using #hashtags?
Hashtags make social media posts more engaging and help increase engagement with followers who might not know much about your company yet! They also help boost your SEO, which can ultimately impact the visibility of your eCommerce site on SERPs.
3. Optimize your website for mobile devices by making sure it is responsive and looks good on the screen size of a smartphone or tablet
This is a no-brainer, but sometimes people forget to take this step. A responsive website will look good on any device or screen size – mobile devices are the most prominent way that consumers browse websites these days!
How can I optimize my eCommerce site for smartphones?
If you’re not sure how to prepare your site for smartphone viewing, talk to your digital agency.
Responsive websites look good on any device or screen size – mobile devices are the most prominent way that consumers browse websites these days! A responsive website will also be easier to navigate and use.
4. Ask followers to share their favorite products with friends via social media, email, text messages, and other channels
This is a great way to increase product sales by promoting your best-selling items. You can also mention which social media platforms you plan on using this marketing strategy on and offer an incentive for followers who share their favorites!
How do I ask my followers to share their favorite products?
One of the most effective ways to increase engagement with followers is to ask them to share their favorite products on social media and other channels. You can mention which platforms you plan on using this strategy with at the end of your post or tweet, offer an incentive for those who choose to participate in the campaign, and provide a link back to your eCommerce site!
5. Offer exclusive deals that are only available through one or more of your social media accounts
This is a great way to incentivize followers and drive traffic back to your eCommerce site.
How do I offer exclusive deals that are only available through my social media accounts?
Offering exclusive deals that are only offered on one or more of your social media accounts is a great way to incentivize followers and drive traffic back to your eCommerce site!
See Also: how to gain followers on Instagram?
What are the benefits of offering exclusive deals?
Offering exclusive deals that can’t be found anywhere else will encourage customers follow you on social media in hopes of catching these deals!
6. Provide live customer service using Facebook Live so customers can interact with you in real-time
This is a great way to make your eCommerce site feel more personal, and it encourages customers to contact you with questions.
How do I set up live customer service on Facebook Live?
Though live customer service on Facebook Live is a great way to make your eCommerce site feel more personal, setting up this feature will depend on how tech-savvy you are. If you’re unsure of where to start with live customer service, talk to one of our digital experts!
7. Share videos about new products or services from YouTube, Vimeo, Vine, etc., which will make them go viral if they’re high quality enough
This is a great way to get organic views for your eCommerce site’s YouTube page. You can also partner with other influencers on social media and ask them to share the videos they create about you!
How do I make my video go viral?
The first step in making your video go viral is investing time into creating high-quality content.
The next step is to partner with other influencers on social media and ask them to share the videos they create about you! The more people who are talking about your YouTube page, the better chance it has of going viral. Make sure that the video in question doesn’t promote a specific product or service – let viewers know how your products or services are valuable!
How do I partner with other influencers?
The first step in partnering is following the people that you want to interact with, and then asking them if they would be willing to post your video. You can also ask for a quote before posting about their content – this way it’s more likely that they’ll want to share your video afterward!
We’ve provided you with seven social media tactics to increase traffic to your eCommerce site. With these tips, hopefully you’ll be able to grow your business and reach more customers online.