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The Increasing Demand for Video Marketing

Video Marketing

The video content is now becoming an integral part of a business’s marketing strategy and this demand has no way back. The fueling reason behind this extensive use of video marketing is the fact that it increases ROI (return on investment).

Video content for your marketing strategy is surely the most versatile and profitable option to go for. If you still are confused about whether or not to invest in video creation, just scroll down your screens to have an insight and know why it is a productive investment to promote your business.

Video Content Brings Great ROI

About 83% of the businesses agree to the fact that video content brings better return on investment for them. It is not that video creation is a piece of cake; it requires expertise and money to come up with the best video content. But this input is worth it as you will see a rising ROI for your business. You can take help from video creation software online or may use various video tools to bring up the best of your video.

Even your smartphone could help you create pretty decent videos. Another most important thing to consider here is; your video quality doesn’t have to be perfect. In fact it is the content that matters the most. Your video content should clearly explain about the product or services you are offering.

A Boost to Conversion and Sales

Just by adding a video on your landing page, you could increase your conversion rates up to 80%. Isn’t it huge? Well, videos could surely make you some big money if you are working well. Moreover, a video could lead a visitor directly to sales. About 70% of the audience who watched a video purchased that product.

Of course, it is the visuals that make videos so effective. Most of the information that our brain perceives is through visuals. This is the reason why pictures or videos boost user engagement to a significant extent and bring a lot of profit to your business.

Search Engine Optimization

Another most beneficial aspect of using video content is that it increases the retention time of the audience spent on your website. It is because videos are engaging and encourage the visitor to look at completely.

It is to be noted here that Google loves videos. The longer the time spent on a site, the more it will build trust and will signal Google of your website being a good one. 

Now this will increase up to 53% times more chances of your website appearing on the top on Google results. It is therefore crucial that you optimize your videos on YouTube since it is now owned by Google.

See Also: How to boost your website ranking on Google search

Optimize your video with catchy titles and interesting descriptions. Also, add a backlink to your website or your product or services. Through CTAs (call-to-action) give your potential customers a way to take the step of purchasing.

Videos are Appealing for the Users

Videos are always an attractive tool to engage the users. About 90% of the audience watch videos on their smartphones and enjoy the time.

With the increased consumption of videos, the outcome for video content is getting better and better. Videos are appealing to the audience and they will prefer to know more about the brand and the company.

Product Launch Made Easy

Video marketing paves the productive way to launch any of your product or services and explain to the audience how it works, what are the benefits and convey them every other aspect in detail. About 98% of the audience finds the explainer videos helpful to learn. This is the reason an explainer video on the home page is quite crucial.

These videos are a great way to explain the complex aspects into simpler forms. In this regard, animations are remarkable in providing the audience the required information about your business combined with nostalgia, entertainment, and simplicity.

The Bottom Line

As you go through the whole read you might have got a clear idea of how productive and lucrative video content is for a business. Video marketing has no doubt become the need of the eye in this saturated marketplace. Integrate it into your marketing strategy to earn massive profits and growth.

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