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Importance of On-page SEO for site ranking

on-page SEO

On-page SEO refers to the practice of Optimizing the website for users as well as search engines is called on-page SEO. on-page SEO plays a major role in ranking and making your site discoverable on major search engines.

Examples of on-page SEO are:

  • Page titles and descriptions
  • Using ALT tags for images
  • Good website speed
  • Mobile friendly
  • Use of H1 tags

Page titles and meta descriptions

Page Titles and Meta Descriptions are called the title of the web page and its description, like the front and back of a cover of a book. Which tells you what the book (or page) is about. Choosing a meaningful page title and good description helps to engage users on your page.

Page titles and meta descriptions refer to a short sketch of the page that internet users can use to determine whether the page appearing in the search index contains the particular information he is looking for.

See also: Ways to Improve the google ranking of your website

Using ALT tags for images

From an SEO point of view, alt text is considered one of the most important factors for image optimization, and perhaps the most essential part of SEO after the image file name. By adding keywords to your images ALT tags, help them rank in search results. When writing alt text, be explanatory and detailed.

When writing your ALT text, don’t forget to add the keyword, which shouldn’t be too hard because your image is an overview of information related to what you’re talking about on the page.

When the browser can’t load a graphic, it displays the alt text in the image container instead.

Good website speed

Website speed needs to be the prime concern for all websites in 2020. Why?

Just a one-second delay in loading time effects in:

  • 16% decrease in customer satisfaction
  • 11% fewer page views
  • 7% loss in conversions

So, how fast should your website load? 47% of people say they expect the site to appear in two seconds or less and 64% of mobile users expect the page to load in around four seconds.

If you can speed up your website and decrease the page load time under 4 seconds, it will give you an edge over your competitors with slow page speed. Keeping in mind that 40% of visitors will leave the site that hasn’t loaded within four seconds. So the lower you can get that number, the better the results will be shown.

You can check your page speed by clicking the link below
https://Google pagespeed/insights/

Mobile friendly

The smartphone is changing the world. Today, everyone has smartphones with them, constantly looking for information around the world. In many countries, the number of smartphone users has exceeded the number of personal computers; having a mobile-friendly website has become the most important part of having an online appearance.

If you haven’t made your website mobile-friendly, you should. The majority of users coming to your site are likely to be using a mobile device.

Use of H1 tags

search engine read the data from page to determine the context of a page.

To perform this task most effectively, they use data from different signals.

One of those signals is the page title and another one is the H1 Tag.

When crawling the data from a page, the search engine reads the HTML code and they try to recognize which sentences are enclosed in heading tags (h1, h2, etc.). They consider these as emblematic of the page content.

In other words, using keywords in your H1 tag, you are narrating search engines to understand what your page is all about.

5 thoughts on “Importance of On-page SEO for site ranking”

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