Promoting products or services through digital channels such as social media, apps, email marketing, web apps, search engines, or any other digital channel.
According to Wikipedia
Digital marketing is the marketing of products or services using digital technologies on the Internet, through channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.
Or a simpler version…
Digital marketing is any form of promoting products that incorporate electronic devices.
How many people use the internet?
According to Statista
Almost 4.48 billion people were active internet users as of October 2019, encompassing 58 percent of the global population. China, India and the United States rank ahead all other countries
Marketing means promoting your product or services with your audience in the right place and at the right time. nowadays’s, that means you need to market your products where they spend there time.
Why Digital marketing?
While regular marketing might exist in Tv ads, telephonic communication, or physical marketing, digital marketing can occur online. Means There are countless possibilities for promoting brands on platforms like email, video, social media, or website.
see also: Digital marketing as a career path
Different types of online marketing
1. Search Engine Optimization
Search Engine Optimization or SEO refers to the procedure of increasing your online appearance in non-paid (organic) search engine results. SERPs or search engine results pages appear to users after they look for a particular set of keywords using a search engine like Google, yahoo or bing. Each user acquires separate results page based on keywords and user’s location at the time of searching and their browsing history.
Organic search outcome appears in a list and is ranked using the different algorithms. As users change the way they search online content, these algorithms change. The higher you rank on a SERP, the more traffic is derived towards your site and the more likeliness of making an active customer.
2. Search Engine Marketing
Search Engine Marketing or SEM overlay the area SEO ignores. With SEM you buy advertisement space that appears on a user’s SERP. The most popular paid search platform is AdWords by Google. Next, is Bing Ads.
The search engine costs a marketer preset amount to display an advertisement on a SERP generated from specific keywords or phrases. One example of SEM is pay-per-click advertising or PPC. in this method, each time the user clicks on an advertisement, the search engines charge the company with a predetermined amount.
3. Social Media Marketing
We all know that social media is a key part of the marketing strategy. But do you know the effectiveness of social media marketing? Social media marketing gives you increased unveiling. It allows you to connect with your consumers in a more effective way. you can derive valuable customers towards your website or store by posting quality content. Whether you’re using Facebook, Twitter, Snapchat, or LinkedIn these efforts all amount to social media marketing.
Here are the most popular Social Media Platforms in 2019
4. Content Marketing
Content marketing means refers to the practice of publishing quality content to your users to generate traffic towards your site. This stuff can live anywhere online. A YouTube video, a post on social media or blogs on your website all called content marketing.
The author creates the content Keeping the audience in his mind. Keeping the interests and language of the audience. Content marketing is a continuous practice about attracting and educating your users to build brand identification and trust.
5. Affiliate Marketing
Affiliate marketing means paying for conversions. Think of hiring a salesperson for your product or service. whenever you sell any product through your salesperson, That affiliate earns a commission. You decide the rate for affiliate marketing. You only pay for the sale. This means there is not any cost to affiliate marketing. Many bloggers or e-commerce websites use affiliate marketing.
6. Influencer Marketing
Influencer marketing is a newer type of digital marketing. This type of marketing is popular on social media channels like Instagram and Snapchat. Companies contract with Instagrammers having large followers to promote their brand by posting one or more photos with the product. Companies hire the influencers for a given amount of time most often a day where they control the company’s social media platform and drive the followers towards the company’s social media channels to increase the new followers and unique views.
7. Email Marketing
Email marketing is all about updating your email subscribers about your company products on a regular basis by sending them promotional emails. Your email updates provide value to your consumers. resulting in increased trust and brand loyalty.
People who opt-in to your email subscription is proof of trust and satisfaction towards your product and your company from customer.